CloudStrategies Newsletter: Volume 2 Issue 2 - Mar. 2011

CloudBreakingNews: The World-Changing Cloud

CloudBreakingNews

Wael GhonimTwo young people, one a 30-year-old marketing executive and father of two named Wael Ghonim working in Egypt and the other, Nadine Wahab, a media-relations professional working in Washington DC, used cloud technologies and social media to spark, promote, and successfully carry out a peaceful protest that resulted in the overthrow of an aging dictator who had ruled Egypt with an iron fist for thirty years. It took them eighteen days.

Leveraging the viral popularity of a Facebook page they had posted memorializing a fallen young person, they galvanized the passions of a nation. That page, entitled "We Are All Khaled Said" rose up to the atrocities visited upon the young man that were all too readily available for viewing on YouTube. As more people flocked to the page, the message spread wider and more powerfully.

Hosni MuBarakGhonim was ultimately imprisoned for his actions, and subsequently released. The target of the protests, Egyptian President Hosni Mubarak, ultimately resigned.

We bring this to you as CloudBreakingNews because it speaks to the visceral power of cloud-based technologies and social media strategies. If two young people half a world away from each other can overthrow thirty years of political oppression in just eighteen days, imagine how much positive and powerful change you can bring about in your business.

Egyptian CrowdThe regime change in Egypt has been called a young person's revolution, and a revolution in CyberSpace, but in the end it is as it is with all things cloud. People leverage the technology to bring about positive and lasting change that benefits people.